Tony Schwartz is a sound designer/ archivist most active in the 60s and 70s. He is famed for saying "The best thing about radio is that people were born without earlids. You can't close your ears to it.". He liked the unavoidability of sound design and most specifically advertisements. His adverts targeted viewers emotions, not unlike Artaud who I drew a lot of inspiration from.
He is most famous for his work on the famous “Daisy” campaign- a political advertisement that pulled the heartstrings of the nation, depicting a young girl picking daisy petals as atomic bombs go off in the background. He also worked on an advert for Johnson’s, which is known for being the first advertisement to use actual children’s voices. By using and archiving real life sounds he was able to make what he worked on, often including children (using sounds he often recorded in parks around New York), more relatable and relevant.
Daisy Advertisement (1964)